27 Best CRM Software For Small Businesses In Singapore
Jim Ng · Editor-in-chief
Guide by the Singapore Best editorial teamUpdated 27 businesses compared

Customer relationship management (CRM) is essential for success in today’s fast-paced and competitive business landscape. CRM software has revolutionised the way organisations interact with their customers, streamline their operations, and drive growth.
With a myriad of options available, finding the best CRM software for small businesses in Singapore can be a daunting task. That’s why we’ve compiled a comprehensive list of 27 of the best CRM software solutions in the market to help you make an informed decision.
These recommendations have proven themselves to be effective in transforming the way their clients manage relationships with customers, enhance productivity, and boost the bottom line.
How we ranked these
This guide is being re-reviewed against our published criteria. Until then, sponsored businesses are listed first and labelled, and the places after them keep our earlier editorial order.
At a glance
| Price | ||
|---|---|---|
| 1 | BestMarketer$97 per month; $997 per year | $97 per month; $997 per year |
| 2 | ActiveCampaignFrom $29 – $149 (USD) | From $29 – $149 (USD) |
| 3 | Salesforce Essentials$25 per user per month | $25 per user per month |
| 4 | Zoho CRM$14 – $52 per user per month | $14 – $52 per user per month |
| 5 | Monday Sales CRMFree trial available; Paid plans start from $10 – $24 | Free trial available; Paid plans start from $10 – $24 |
| 6 | SuiteDash | - |
| 7 | HubSpot CRM$800 – $3,600 per month (USD) | $800 – $3,600 per month (USD) |
| 8 | Less Annoying CRM$15 per user per month | $15 per user per month |
| 9 | Copper$29 – $129 (USD) per user per month | $29 – $129 (USD) per user per month |
| 10 | ADA-Asia | - |
| 11 | Nutshell$16 – $67 (USD) | $16 – $67 (USD) |
| 12 | PipedriveFrom $12.50 – $74.90 | From $12.50 – $74.90 |
| 13 | Nimble$29.90 per month; $24.90 per month | $29.90 per month; $24.90 per month |
| 14 | Streak | - |
| 15 | Bitrix24$49 – $399 (USD) | $49 – $399 (USD) |
| 16 | BenchmarkONEFree trial available; Paid plans start from $199 – $399 | Free trial available; Paid plans start from $199 – $399 |
| 17 | Insightly$29 – $99 (USD) per user per month | $29 – $99 (USD) per user per month |
| 18 | EngageBay | - |
| 19 | Keap$159 – $229 per month | $159 – $229 per month |
| 20 | Agile CRM | - |
| 21 | SugarCRM$49 – $1,000 (AUD) | $49 – $1,000 (AUD) |
| 22 | SpotlerFree 14-day trial; Paid plans start from $21 – $64 | Free 14-day trial; Paid plans start from $21 – $64 |
| 23 | Zendesk$19 – $115 per user per month | $19 – $115 per user per month |
| 24 | FreshworksFree trial available; Paid plans start from $15 – $69 | Free trial available; Paid plans start from $15 – $69 |
| 25 | NetSuite | - |
| 26 | Salesflare$29 – $99 per user per month | $29 – $99 per user per month |
| 27 | Vtiger CRM$12 – $42 | $12 – $42 |
BestMarketer

Introducing BestMarketer, a reliable CRM software for small businesses in Singapore. The company offers a groundbreaking solution for entrepreneurs seeking to supercharge their lead generation, customer management, and sales automation processes.
For those weary of piecing together multiple software tools like ActiveCampaign, ClickFunnels, and Zapier, BestMarketer offers a seamless alternative. Its platform simplifies the entire process, allowing users to effortlessly attract leads and customers in quantities that may even overwhelm their teams.
With BestMarketer, users can virtually link and automate funnels, forms, appointments, member areas, emails, and follow-ups within a single, cohesive ecosystem. They also take integration to a new level by offering straightforward Zap webhooks that connect users with over 100+ different third-party applications.
Furthermore, BestMarketer offers a generous 14-day free trial with unlimited resources, including unlimited funnels, websites, domains, forms, surveys, contacts in their Customer Relationship Manager (CRM), sales pipelines, calendars synced with Google Calendar or Outlook, sub-users, courses inside your membership portal, and automation workflows.
BestMarketer is not just a CRM software company – they are your partner in achieving marketing and sales excellence!
ActiveCampaign

ActiveCampaign is a dynamic CRM and marketing automation solution ideal for small businesses in Singapore aiming to drive growth and surpass sales targets. Its strength lies in delivering personalised communications through automated emails and interactions, ensuring a consistent experience for customers from start to finish.
ActiveCampaign excels in unifying data, sharpening marketing strategies, and effectively capturing, qualifying, and engaging leads with its sales automation capabilities. The platform’s extensive integration options with over 900 apps enhance its adaptability.
With features like sales reporting, lead scoring, and automated deal updates, ActiveCampaign offers invaluable insights and efficiency, making it a robust tool for small businesses looking to make a significant impact in the market.
Salesforce Essentials

Salesforce Essentials is one of the five editions offered by Salesforce, a reputable cloud-based software company. It is one of the best CRM software for small businesses in Singapore, offering features such as contact management, email automation, and customer service tools.
Salesforce Essentials provides a comprehensive solution for managing customer relationships. It is known for its user-friendly interface, making it easy for users with varying technical expertise. Small business owners and sales teams can quickly get started without extensive training.
While designed for small businesses, Salesforce Essentials is scalable and can accommodate growth. As your businesses expand, you can seamlessly transition to more advanced Salesforce CRM editions to meet your evolving needs.
Zoho CRM

Zoho CRM is a user-friendly and affordable CRM solution that offers sales automation, marketing automation, and customer support functionalities. It is known for its scalability and ease of use.
At its core, Zoho CRM provides powerful contact and lead management tools. Users can easily capture, store, and organise customer and prospect information, track interactions, and build detailed profiles for each contact.
Its robust sales automation capabilities allow small businesses to streamline their sales processes. This includes customisable sales pipelines, deal tracking, task management, and automation of routine sales tasks, ensuring efficiency and consistency.
It also offers marketing automation features that enable small businesses to create and execute targeted marketing campaigns. Users can segment contacts based on various criteria, send personalised email campaigns, and track campaign performance.
Monday Sales CRM

Monday Sales CRM is positioned as one of the top CRM software choices for small businesses in Singapore. It offers a user-friendly and fully customisable sales platform that doesn’t require coding knowledge. This allows small businesses to tailor their CRM to match their unique sales cycles precisely.
With features such as editable deal stages, management of multiple pipelines, and extensive column additions, Monday Sales CRM adapts flexibly to diverse business needs. Moreover, it streamlines sales processes through automation, including lead assignment and email tracking. It also centralises client communication by seamlessly integrating email functionalities.
By saving valuable time and enhancing customer interaction efficiency, Monday Sales CRM has become the preferred choice for small enterprises in Singapore.
SuiteDash

SuiteDash is a comprehensive, all-in-one CRM platform designed to meet the needs of small businesses in Singapore. It addresses the challenge of integrating various business functions by consolidating project management, billing, client portals, and more under a single unified dashboard, simplifying operations and reducing costs.
What sets SuiteDash apart is its seamless integration focus, enabling businesses to manage their entire operation from a single access point.
The platform offers extensive customisation options, including branding elements and a custom domain feature, allowing businesses to present a professional and cohesive image to their clients.
SuiteDash offers a unique blend of functionality, integration, and brand consistency for small businesses in Singapore, making it a valuable asset in a competitive market.
HubSpot CRM

HubSpot CRM distinguishes itself as one of the top CRM software choices for small businesses in Singapore. It offers a holistic platform that integrates marketing, sales, content management, and customer service.
This connected system empowers businesses to focus on what truly matters – their customers. HHubSpot’splatform comprises six core products, all contributing to a unified CRM database.
This integration provides deep insights into every contact’s journey, making each customer interaction more meaningful and informed.
While each product excels individually, their combined use unlocks a new level of efficiency and customer understanding, making it an ideal solution for Singapore’s rapidly evolving small business sector.
Less Annoying CRM

Less Annoying CRM, founded by two brothers with a mission to support small businesses, has reimagined CRM software for small businesses in Singapore. It departs from the typical complexities, delivering what businesses genuinely need without unnecessary complexities or jargon.
Here, the focus is on simplicity, transparency, and trust, providing a CRM solution that feels more like a partnership than just a service. This philosophy extends to the handling of customers’ vital data with the utmost respect and accountability, offering direct communication and honest answers.
In the CRM landscape, it stands as a refreshing approach, prioritising the needs and concerns of small businesses in Singapore and nurturing an environment of trust and dependability.
Copper

Copper sets itself apart as a leading CRM tool, especially suitable for the best CRM software for small businesses in Singapore, by seamlessly integrating with Google Workspace.
It effortlessly syncs with Gmail, Google Calendar, and Google Drive, consolidating all critical business contacts and communications. This integration offers immediate access to a comprehensive history of interactions, ensuring that team members are always up-to-date with client communications.
Additionally, Copper boosts productivity by embedding tools directly within Google Workspace, facilitating efficient management of the sales process and customer relationships. Copper is a versatile and efficient CRM choice for small businesses in Singapore, with a range of integrations that span from Mailchimp to LinkedIn and QuickBooks.
ADA-Asia

ADA-Asia offers a comprehensive CRM solution that transforms marketing efforts for small businesses in Singapore with a streamlined platform centralising customer data and maximising conversion rates.
AADA’s CRM combines analytics, marketing, commerce, and customer experience solutions to revolutionise customer relationships. The platform provides a centralised system for managing customer information, improving lead management, and targeting marketing efforts for maximum impact.
AADA-Asia’s omnichannel CRM empowers marketing strategies with personalised customer experiences, utilising popular channels like WhatsApp and Viber. Powered by advanced AI and NLP, its conversational commerce capabilities enable businesses to effectively engage customers through chat.
AADA-Asia’s CRM platform drives growth, streamlines processes, and enhances team collaboration, making it a versatile tool for improving customer relationships and achieving business success in Singapore.
Nutshell

Nutshell is an all-encompassing CRM and sales automation software that’s ideal for small businesses in Singapore. It is dedicated to enhancing efficiency and maximising sales performance with features like automated reporting, analytics, and email marketing.
Nutshell’s web form collection and contact management streamline lead capture and information storage, while its customisable pipeline views support sales teams in effectively managing client interactions.
Central to its appeal is its commitment to addressing the critical challenge of motivating teams to utilise sales and marketing software.
Nutshell seamlessly integrates with tools such as Google Suite, Microsoft 365, and PandaDoc, making it a comprehensive solution for small businesses looking to grow revenue and streamline their sales processes.
Pipedrive

Pipedrive stands out as a feature-rich CRM solution, ideal for small businesses in Singapore that prioritise deals and revenue forecasting. Its ability to channel hot leads into sales pipelines and robust communication tracking gives businesses a comprehensive overview and control of their sales processes.
PPipedrive’sstrength lies in its automation capabilities and AI-driven insights, eliminating administrative burdens and offering deep business metrics. With over 350 integrations, it extends its functionality, ensuring a seamless workflow.
Customisable reports and real-time performance tracking against set goals make Pipedrive an invaluable tool for small enterprises seeking to optimise their sales strategies and maintain a competitive edge in Singapore.
Nimble

Nimble emerges as a standout CRM solution, particularly well-suited for the best CRM software for small businesses in Singapore. It caters to professionals who value nurturing customer relationships, delivering a seamless experience across all digital channels.
Nimble’s unique ability to automatically enrich contact data with social and business insights, along with its effectiveness in managing business processes, positioning it as a robust tool for relationship management.
Its feature set includes social profile matching, browser and email extensions, and comprehensive workflows and automation, making it an invaluable asset for solopreneurs and business teams alike, all with a growth and customer-centric focus.
Streak

Streak stands out as a distinctive CRM solution, fully integrated within Gmail, making it an excellent choice for small businesses in Singapore. It transforms the familiar email inbox into a powerful CRM tool by automatically capturing data from contacts and emails.
With built-in G Suite integrations, Streak enables quick access and management of data while enhancing team collaboration through shared emails, notes, and call logs. The software offers features like view tracking, mail merge, and scheduling, all accessible from within the email interface.
SStreak’sadaptability extends to managing various workflows, from sales to project management and support, all customisable to specific business needs. This deep integration and intuitive design make Streak an efficient and user-friendly CRM option for Singapore’s small businesses.
Bitrix24

Bitrix24 stands as a formidable choice in CRM software, especially suited for the best CRM software for small businesses in Singapore. It addresses common business challenges such as miscommunication and delayed responses, placing customers at the forefront of business operations.
Bitrix24 enhances business efficiency by allowing the management of numerous customer interactions simultaneously while gaining a deep understanding of client needs.
Its feature-rich offering includes a customer contact centre, detailed reports, sales pipeline management, and marketing automation, positioning it as a powerful tool for sales departments.
Notably, Bitrix24 is accessible even to the smallest businesses, offering a customisable platform that integrates well with various tools, making it a versatile and inclusive solution for Singapore’s small businesses.
BenchmarkONE

BenchmarkONE plays a significant role in the realm of sales and marketing software, especially for small businesses and marketing agencies in Singapore. It simplifies the complex landscape of CRM tools with an all-in-one, cost-effective platform that drives relationships into sales.
The software seamlessly integrates with email clients to track conversations and contact profiles, providing real-time insights into customer interactions. BBenchmarkONE’sfeature set includes dynamic contact filtering, segmentation, and efficient deal tracking, ensuring businesses stay on top of their sales goals.
With a focus on ease of use and real-time activity monitoring, BenchmarkONE is an excellent choice for small businesses in Singapore looking to increase sales and forge stronger customer relationships.
Insightly

Insightly offers an affordable and powerful CRM solution, making it an excellent choice for the top CRM software for small businesses in Singapore. Renowned for its scalability, Insightly adapts seamlessly as your business grows, ensuring it remains relevant and effective.
It stands out for its user-friendliness, promoting easy adoption across organisations and guaranteeing a functional and accessible CRM. With robust features for creating and converting sales pipelines, managing sales leads, and automating business workflows, Insightly empowers businesses to streamline their processes and concentrate on growth.
Advanced permissions and validation rules within Insightly ensure data integrity and compliance, while its project and task management tools facilitate post-sale customer engagement.
The customisable CRM and email management capabilities of Insightly further enhance its appeal, providing businesses with a comprehensive solution to build enduring customer relationships and achieve efficient outcomes.
EngageBay

EngageBay offers a comprehensive solution for small businesses in Singapore seeking the best CRM software. It presents a unified platform for managing customer interactions, marketing automation, helpdesk support, and live chat software, addressing every facet of customer relationship management.
It provides a comprehensive view of customer interactions, helping businesses gain deeper insights for better sales outcomes. EngageBay’s versatility extends to data analytics, sales activity reporting, and inventory management, ensuring a holistic perspective on prospects.
Moreover, it prioritises data security and user-friendliness, making it a formidable choice for small businesses in Singapore seeking a CRM that seamlessly integrates sales, marketing, and support into one cohesive package.
Keap

Keap offers an organised and automated approach to client management, making it an ideal choice for small businesses in Singapore seeking operational efficiency. It automates the capture of new leads through various channels, including custom lead forms and social media, centralising all data for easy access and action.
Keap’s ability to trigger personalised follow-ups revolutionises lead management, significantly enhancing conversion rates. With its hassle-free integration capabilities and extensive range of apps, Keap simplifies the process of syncing and automating various business functions.
Keap also facilitates smooth migration from other platforms, ensuring a seamless transition. Its emphasis on lead capture and management positions Keap as a valuable tool for small businesses in Singapore, aiming to effectively enhance their CRM efforts.
Agile CRM

Agile CRM stands out as an all-in-one, affordable, and next-generation CRM software, making it a top choice for small businesses in Singapore. It automates sales, marketing, and service on a unified platform, ensuring data consistency and delivering consistent messaging.
Agile CRM is lauded for its modern features, ease of implementation, and outstanding support, all available at a competitive price point. Sales features such as telephony, appointment scheduling, project management, marketing automation, and email tracking make Agile CRM a comprehensive solution.
In addition to its sales capabilities, Agile CRM includes service features like helpdesk support and a knowledge base, enhancing the overall customer experience. The platform’s integration capabilities with popular social media platforms like Twitter, Facebook, and LinkedIn further extend its utility, making Agile CRM an all-encompassing choice for small businesses in Singapore seeking to streamline their operations.
SugarCRM

SugarCRM offers a robust solution for small businesses in Singapore by seamlessly connecting sales, marketing, and service teams to enhance productivity and customer engagement.
Its notable features include a resilient cloud infrastructure designed for scalability and security, AI-powered predictions that provide valuable customer insights, and comprehensive configuration options for tailored customisation.
SugarCRM’s distinctive time-awareness feature provides a historical record of customer interactions, enhancing situational awareness.
The platform’s marketing automation, sales force automation, and customer service tools are purpose-built to automate critical processes, enabling businesses to concentrate on strategic growth.
With flexibility in deployment, including on-premises options and a range of add-ons, SugarCRM can be precisely tailored to meet the specific needs of small businesses in Singapore. This adaptability makes it an attractive choice for companies seeking an efficient and adaptable CRM solution.
Spotler

Spotler CRM offers a comprehensive solution that caters to the needs of small businesses in Singapore, combining sales, marketing, and customer support features into one user-friendly yet powerful system.
Its sales tools efficiently manage customers and prospects, while the marketing features support the execution and management of campaigns.
Spotler CRM excels in delivering excellent customer service and handling support requests effectively. This award-winning CRM software is designed with growing B2B teams in mind, offering an intuitive setup and ease of use facilitating quick team training.
Spotler CRM’s commitment to customer support is evident in its free and comprehensive customer service, which includes tutorial videos and in-product help guides.
With integrated advanced marketing solutions, businesses can create campaigns and send newsletters directly from the CRM system, streamlining marketing processes.
Spotler CRM is adaptable to the evolving needs of growing businesses, offering scalability and customisation services, making it an ideal CRM choice for Singapore’s ever-changing small business industry.
Zendesk

Zendesk sets itself apart as a potent support software, ideally suited for small businesses in Singapore. It maximises agent efficiency through the use of AI tools and workflow automation, providing a unified workspace that facilitates quick channel switching and collaboration.
Zendesk empowers businesses to engage in better customer conversations by offering omnichannel support, enabling customers to reach out through their preferred communication channels.
Robust reporting and analytics capabilities underscore this adaptability, allowing businesses to respond swiftly to changing customer needs and trends. Trusted by over 100,000 businesses worldwide, Zendesk delivers a complete customer service solution that is both user-friendly and scalable.
It empowers teams, fostering better customer relationships through innovative and effective customer service solutions. Zendesk’s open and flexible platform, rapid setup, and customisation options make it an ideal choice for small businesses in Singapore seeking innovative and effective customer service solutions.
Freshworks

Freshworks provides an all-inclusive solution for customer engagement, positioning itself as a strong contender in the search for the best CRM software for small businesses in Singapore.
It encompasses tools for customer service, lead conversion, and sales closure, ensuring a holistic approach to customer relationship management. Freshsales, a component of Freshworks, expedites the sales process with AI-powered insights, helping businesses meet revenue targets efficiently.
The Neo Platform, the backbone of Freshworks, offers a seamless and scalable experience, adaptable to various business needs through customisation and integration.
Its marketplace, AI capabilities, and collaboration tools foster efficient operations across functions. Freshworks’ focus on creating a unified, data-driven customer experience positions it as an innovative and versatile CRM choice for businesses in Singapore seeking to enhance their customer engagement and sales strategies.
NetSuite

NetSuite CRM emerges as a premier choice for the best CRM software for small businesses in Singapore, offering a comprehensive cloud solution that integrates sales force automation, marketing automation, and customer service and support.
This CRM solution excels in streamlining lead-to-cash processes, enhancing productivity with a 360-degree customer view, and improving sales performance through advanced management tools. NetSuite CRM’s integration with ERP and ecommerce platforms ensures seamless operations across business functions.
Key features such as sales force automation provide real-time access to customer data, while its analytics and reporting tools deliver role-based insights to improve decision-making.
Additionally, NetSuite CRM’s mobile accessibility ensures that CRM data is always at your fingertips, enhancing flexibility and responsiveness for Singapore’s dynamic small business environment.
Salesflare

Salesflare presents a simple yet powerful CRM solution ideal for small and medium-sized B2B businesses in Singapore. This CRM automates the laborious task of data entry by extracting contact and company information from emails, email signatures, and social profiles.
Salesflare’s ability to identify business email addresses and automatically log meetings and phone calls saves valuable time and ensures no interactions are missed. With an organised document folder for each customer and an intelligent overview of opportunities, businesses can stay on top of their sales process.
The software also tracks digital customer engagement, providing real-time notifications for informed follow-ups. Salesflare’s emphasis on automation and ease of use makes it a CRM that teams will embrace, streamlining sales processes for Singapore’s growing businesses.
Vtiger CRM

Vtiger CRM, renowned as one of the best CRM software choices for small businesses in Singapore, provides a comprehensive and unified view of customer data, insightful analytics, and robust integrations. This all-in-one CRM solution enhances customer engagement, increases deal closures, and fosters brand loyalty.
Vtiger enables teams to make informed decisions by offering tools that provide the latest customer data, utilising historical insights to expedite deal closures and create efficient customer success teams.
Its intelligent sales CRM features, such as 360-degree historical views and efficient deal management, enhance sales wins and improve communication through multiple channels.
Vtiger’s multi-channel Help Desk and marketing automation streamline support and customer engagement, while its project management capabilities ensure successful project execution and customer billing.
With its comprehensive feature set, Vtiger CRM stands as a versatile and efficient solution for Singapore’s dynamic small business sector.
Conclusion About The Best CRM Software For Small Businesses In Singapore
When evaluating the best CRM solutions for small businesses in Singapore, it’s crucial to consider factors such as ease of use, scalability, integration capabilities, and customer support. This decision can significantly impact your company’s growth and customer relationships.
Fortunately, there are a variety of CRM options available today, making it easier to find a solution that suits your business, regardless of size or industry. Singapore’s dynamic small business landscape can benefit from CRM tools that streamline sales, marketing, and customer support processes, ultimately driving revenue and fostering lasting customer relationships.
By selecting the right CRM solution, small businesses in Singapore can better position themselves for success in an ever-competitive market.
Note: For the latest and most recent updates on the above recommendations, refer to their respective website for the most accurate information.
Questions people ask
How Do I Choose The Right CRM Software For My Small Business In Singapore?
To choose the right CRM software for your small business in Singapore, consider factors such as your specific business needs, budget, ease of use, scalability, integration capabilities, and customer support.
It’s essential to evaluate different CRM options, read user reviews, and potentially take advantage of free trials or demos to ensure the software aligns with your objectives and workflows.
Can CRM Software Help My Small Business In Singapore Improve Customer Service?
Yes, CRM software can significantly improve customer service for small businesses in Singapore. It enables businesses to centralise customer information, track customer interactions, and streamline support processes.
With access to historical customer data, support teams can provide more personalised and efficient assistance, leading to higher customer satisfaction and loyalty.
Is It Necessary To Have Technical Expertise To Use CRM Software For My Small Business In Singapore?
While some CRM software may have advanced features that require technical knowledge, many CRM solutions are designed to be user-friendly and intuitive. Small businesses in Singapore can choose CRM software that matches their technical expertise level.
Additionally, many CRM providers offer training and customer support to help users make the most of their software.
What Security Measures Are In Place To Protect Customer Data In CRM Software?
Most reputable CRM software providers prioritise data security. They implement encryption, secure data storage, user authentication, and access control measures to protect customer data. Small businesses in Singapore should inquire about CRM software’s security features and compliance with data protection regulations to ensure the safety of customer information.